September 15th, 2011
Jason vs. jealousy – a quick look at the Response Redesign of the Boston Globe
Reading time: 1 – 2 minutes
Why jealousy? I have not had the opportunity to work on a responsive redesign yet; REALLY jealous of all parties involved!
A short while ago, the Boston Globe rolled out a redesigned website. To say that it was just redesigned is an understatement, though – the new entity is the result of Responsive Web Design.
This very buzzwordy descriptor is a new philosophy in web design where content is delivered in principally the same manner to all devices but its presentation is adjusted to accommodate the browser’s screen size and orientation. There is a single site that works for both desktop and mobile displays in both portrait and landscape. In the past, this has been accomplished by developing a site per visitor type – one site for the iPhone visitors, one for Blackberry visitors, a ‘main’/'regular’/'desktop’ site, etc. Sure, designers and developers could combine some of the views and use a generic ‘mobile’ site, but the idea was the same.
Jason Corns is a freelance web developer and full-time Web Specialist for Systems Alliance, Inc., specializing in front-end and interface development and design. CSS, JavaScript and HTML master, solidly in love with jQuery.
